Jeff Caird is a Professor in the Department of Psychology and an Adjunct Professor in the Departments Community Health Sciences at the University of Calgary. He received his PhD from the University of Minnesota in 1994 and a MS from the University of Colorado. He directs applied research activities in the Healthcare Human Factors and Simulation Laboratory in the W21C Research and Innovation Centre, which is affiliated with the O’Brien Institute of Public Health in the Cumming School of Medicine. He is a member of a number of university, national, international and professional committees including the National Academy of Sciences, Transportation Research Board. He has consulted for more than 50 corporations, governments and legal firms on human factors research, development, intellectual property and accident cases. His broad areas of research are in transportation and health care human factors. In particular, the design of devices, environments and systems that reduce injuries and fatalities, and improve the quality of life, are integral research goals.